EVOLUTION BUREAU (EVB)
EVB is a local advertising agency based in Oakland focused on rebranding and helping evolve other brands since 2015.
PROBLEM
The original website lacks creativity, professionalism, and trust. Although this design agency has proven to produce great works, its website was not living up to the works they have achieved thus far. It was time for expansion.
MY ROLE: UX/UI DESIGNER
Our team of four designers and a content writer worked directly with EVB’s executive art director to rebuild and rebrand their original website.
Year: 2017
Duration: 3 months
Tools: Sketch, Adobe Creative Suite, Invision
GOAL
We partnered with EVB’s executive art director to give evb.com a fresh new look to bring in the right clients and employees. We redesigned the website to bring the following design objectives:
Concise and strong branding
Simple and clear navigation
Curate and organize work page carefully
Young and hip vibe to reflect Oakland city
ORIGINAL WEBSITE
DESIGN JOURNEY
The People and Space Behind the Creativity
EVB team is captured as confident, and fun. The working space is a mix of modern and vintage which creates surprising elements. So we wanted the website to reflect the people and space that allows creativity to flourish.
Target Audiences
“I want to see highly creative works from the agencies where they have worked with reputable companies.” - Noah Johnson
Potential Client
Age: 34
Work: Creative Director
Location: San Francisco, CA
Device: iPhone 7/Macbook Pro
Goals
Finding a good advertising agency around the city and making new business connections
Pain point
There are a lot of advertising agencies in the city, but I am not sure which one is the best to work with.
“I can’t wait to find a position in a company where I can utilize my design skills as I grow as my professionalism ” - Alex Smith
Potential Employee
Age: 23
Work: Graduate Student
Location: San Jose, CA
Device: iPhone 7/Macbook Pro
Goals
Finding a new entry-level job in the advertising field
Find a good advertising agency to work for
Pain points
New to the city
Unsure of advertising agency which would help him grow
Site Map
Wireframe
ANALYSING PROBLEMS
STYLE EXPLORATION
Based on the feedback we received from EVB creative team, we explored 3 stylescapes and simplified these as we moved closer to the final design. Please check the case study to know more detail about our design process.
BRANDING
FINAL DESIGN
Micro Animation for a Delightful Experience
We implemented a green duotone as a hover state over the project thumbnails to bring out contrast to the selected item.
